Wishlist
Designed a Wishlist feature to help users save and organize preferred listings. Focused on minimal interaction cost, clear visual hierarchy, and cross-device accessibility to improve engagement and return visits.
Problem
Users couldn't save or revisit listings
Solution
Added a one-click Wishlist
Result
More return visits and inquiries
Conducted user testing of prototypes to ensure that saving listings felt intuitive and didn’t disrupt the core browsing experience. Based on feedback, improved the visibility of the “Add to Wishlist” button, added clear visual confirmation, and designed a quick-access section for saved items in the dashboard.
These updates aimed to enhance usability, streamline user flows, and encourage return visits. The improved experience is expected to increase session depth and drive more listing inquiries.